The automobile market is urban or city car in Indonesia is never a shortage of takers. This is reasonable, because the car as it can accommodate the needs of its users in the middle density city like Jakarta. Type of car like this usually have small dimensions for ease pengendaraannya, without compromising the comfort and practicality. The small engine could minimize the use of fuel, as well as an attractive design in order to increase confidence when using it.
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PT Astra Daihatsu Motor (ADM) saw the need as an opportunity to lay the city car of its products. This is done by launching the first generation Daihatsu Sirion in 2007. Over time, the competition was getting tougher due to the players in this class as well as the growing demand from consumers.
Four years ago, Daihatsu conduct refresher in terms of exterior and interior in order to remain competitive in this segment. The beginning of 2015, and ADM back to refresh by doing a major reshuffle in terms of exterior design, interior and safety features it has.
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